THE TRANSFER OF INTEREST

Project Gutenberg EPUB3 edition Lippmann, Walter
Open passage
This goes to show that there are many variables in each man's impressions of the invisible world. The points of contact vary, the stereotyped expectations vary, the interest enlisted varies most subtly of all. The living impressions of a large number of people are to an immeasurable degree personal in each of them, and unmanageably complex in the mass. How, then, is any practical relationship established between what is in people's heads and what is out there beyond their ken in the environment? How in the language of democratic theory, do great numbers of people feeling each so privately about so abstract a picture, develop any common will? How does a simple and constant idea emerge from this complex of variables? How are those things known as the Will of the People, or the National Purpose, or Public Opinion crystallized out of such fleeting and casual imagery?
Open passage
That there is a real difficulty here was shown by an angry tilt in the spring of 1921 between the American Ambassador to England and a very large number of other Americans. Mr. Harvey, speaking at a British dinner table, had assured the world without the least sign of hesitancy what were the motives of Americans in 1917. [Footnote: New York Times, May 20, 1921.] As he described them, they were not the motives which President Wilson had insisted upon when he enunciated the American mind. Now, of course, neither Mr. Harvey nor Mr. Wilson, nor the critics and friends of either, nor any one else, can know quantitatively and qualitatively what went on in thirty or forty million adult minds. But what everybody knows is that a war was fought and won by a multitude of efforts, stimulated, no one knows in what proportion, by the motives of Wilson and the motives of Harvey and all kinds of hybrids of the two. People enlisted and fought, worked, paid taxes, sacrificed to a common end, and yet no one can begin to say exactly what moved each person to do each thing that he did. It is no use, then, Mr. Harvey telling a soldier who thought this was a war to end war that the soldier did not think any such thing. The soldier who thought that thought that. And Mr. Harvey, who thought something else, thought something else.
Open passage
In the same speech Mr. Harvey formulated with equal clarity what the voters of 1920 had in their minds. That is a rash thing to do, and, if you simply assume that all who voted your ticket voted as you did, then it is a disingenuous thing to do. The count shows that sixteen millions voted Republican, and nine millions Democratic. They voted, says Mr. Harvey, for and against the League of Nations, and in support of this claim, he can point to Mr. Wilson's request for a referendum, and to the undeniable fact that the Democratic party and Mr. Cox insisted that the League was the issue. But then, saying that the League was the issue did not make the League the issue, and by counting the votes on election day you do not know the real division of opinion about the League. There were, for example, nine million Democrats. Are you entitled to believe that all of them are staunch supporters of the League? Certainly you are not. For your knowledge of American politics tells you that many of the millions voted, as they always do, to maintain the existing social system in the South, and that whatever their views on the League, they did not vote to express their views. Those who wanted the League were no doubt pleased that the Democratic party wanted it too. Those who disliked the League may have held their noses as they voted. But both groups of Southerners voted the same ticket.
Open passage
Were the Republicans more unanimous? Anybody can pick Republican voters enough out of his circle of friends to cover the whole gamut of opinion from the irreconcilability of Senators Johnson and Knox to the advocacy of Secretary Hoover and Chief Justice Taft. No one can say definitely how many people felt in any particular way about the League, nor how many people let their feelings on that subject determine their vote. When there are only two ways of expressing a hundred varieties of feeling, there is no certain way of knowing what the decisive combination was. Senator Borah found in the Republican ticket a reason for voting Republican, but so did President Lowell. The Republican majority was composed of men and women who thought a Republican victory would kill the League, plus those who thought it the most practical way to secure the League, plus those who thought it the surest way offered to obtain an amended League. All these voters were inextricably entangled with their own desire, or the desire of other voters to improve business, or put labor in its place, or to punish the Democrats for going to war, or to punish them for not having gone sooner, or to get rid of Mr. Burleson, or to improve the price of wheat, or to lower taxes, or to stop Mr. Daniels from outbuilding the world, or to help Mr. Harding do the same thing.
Open passage
And yet a sort of decision emerged; Mr. Harding moved into the White House. For the least common denominator of all the votes was that the Democrats should go and the Republicans come in. That was the only factor remaining after all the contradictions had cancelled each other out. But that factor was enough to alter policy for four years. The precise reasons why change was desired on that November day in 1920 are not recorded, not even in the memories of the individual voters. The reasons are not fixed. They grow and change and melt into other reasons, so that the public opinions Mr. Harding has to deal with are not the opinions that elected him. That there is no inevitable connection between an assortment of opinions and a particular line of action everyone saw in 1916. Elected apparently on the cry that he kept us out of war, Mr. Wilson within five months led the country into war.
Open passage
The working of the popular will, therefore, has always called for explanation. Those who have been most impressed by its erratic working have found a prophet in M. LeBon, and have welcomed generalizations about what Sir Robert Peel called "that great compound of folly, weakness, prejudice, wrong feeling, right feeling, obstinacy and newspaper paragraphs which is called public opinion." Others have concluded that since out of drift and incoherence, settled aims do appear, there must be a mysterious contrivance at work somewhere over and above the inhabitants of a nation. They invoke a collective soul, a national mind, a spirit of the age which imposes order upon random opinion. An oversoul seems to be needed, for the emotions and ideas in the members of a group do not disclose anything so simple and so crystalline as the formula which those same individuals will accept as a true statement of their Public Opinion.
Open passage
But the facts can, I think, be explained more convincingly without the help of the oversoul in any of its disguises. After all, the art of inducing all sorts of people who think differently to vote alike is practiced in every political campaign. In 1916, for example, the Republican candidate had to produce Republican votes out of many different kinds of Republicans. Let us look at Mr. Hughes' first speech after accepting the nomination. [Footnote: Delivered at Carnegie Hall, New York City, July 31, 1916.] The context is still clear enough in our minds to obviate much explanation; yet the issues are no longer contentious. The candidate was a man of unusually plain speech, who had been out of politics for several years and was not personally committed on the issues of the recent past. He had, moreover, none of that wizardry which popular leaders like Roosevelt, Wilson, or Lloyd George possess, none of that histrionic gift by which such men impersonate the feelings of their followers. From that aspect of politics he was by temperament and by training remote. But yet he knew by calculation what the politician's technic is. He was one of those people who know just how to do a thing, but who can not quite do it themselves. They are often better teachers than the virtuoso to whom the art is so much second nature that he himself does not know how he does it. The statement that those who can, do; those who cannot, teach, is not nearly so much of a reflection on the teacher as it sounds.
Open passage
Mr. Hughes knew the occasion was momentous, and he had prepared his manuscript carefully. In a box sat Theodore Roosevelt just back from Missouri. All over the house sat the veterans of Armageddon in various stages of doubt and dismay. On the platform and in the other boxes the ex-whited sepulchres and ex-second-story men of 1912 were to be seen, obviously in the best of health and in a melting mood. Out beyond the hall there were powerful pro-Germans and powerful pro-Allies; a war party in the East and in the big cities; a peace party in the middle and far West. There was strong feeling about Mexico. Mr. Hughes had to form a majority against the Democrats out of people divided into all sorts of combinations on Taft vs. Roosevelt, pro-Germans vs. pro-Allies, war vs. neutrality, Mexican intervention vs. non-intervention.
Open passage
About the morality or the wisdom of the affair we are, of course, not concerned here. Our only interest is in the method by which a leader of heterogeneous opinion goes about the business of securing a homogeneous vote.
Open passage
"This representative gathering is a happy augury. It means the strength of reunion. It means that the party of Lincoln is restored…."
Open passage
The italicized words are binders: Lincoln in such a speech has of course, no relation to Abraham Lincoln. It is merely a stereotype by which the piety which surrounds that name can be transferred to the Republican candidate who now stands in his shoes. Lincoln reminds the Republicans, Bull Moose and Old Guard, that before the schism they had a common history. About the schism no one can afford to speak. But it is there, as yet unhealed.
Open passage
The speaker must heal it. Now the schism of 1912 had arisen over domestic questions; the reunion of 1916 was, as Mr. Roosevelt had declared, to be based on a common indignation against Mr. Wilson's conduct of international affairs. But international affairs were also a dangerous source of conflict. It was necessary to find an opening subject which would not only ignore 1912 but would avoid also the explosive conflicts of 1916. The speaker skilfully selected the spoils system in diplomatic appointments. "Deserving Democrats" was a discrediting phrase, and Mr. Hughes at once evokes it. The record being indefensible, there is no hesitation in the vigor of the attack. Logically it was an ideal introduction to a common mood.
Open passage
Mr. Hughes then turns to Mexico, beginning with an historical review. He had to consider the general sentiment that affairs were going badly in Mexico; also, a no less general sentiment that war should be avoided; and two powerful currents of opinion, one of which said President Wilson was right in not recognizing Huerta, the other which preferred Huerta to Carranza, and intervention to both. Huerta was the first sore spot in the record…
Open passage
"He was certainly in fact the head of the Government in Mexico."
Open passage
But the moralists who regarded Huerta as a drunken murderer had to be placated.
Open passage
"Whether or not he should be recognized was a question to be determined in the exercise of a sound discretion, but according to correct principles."
Open passage
So instead of saying that Huerta should have been recognized, the candidate says that correct principles ought to be applied. Everybody believes in correct principles, and everybody, of course, believes he possesses them. To blur the issue still further President Wilson's policy is described as "intervention." It was that in law, perhaps, but not in the sense then currently meant by the word. By stretching the word to cover what Mr. Wilson had done, as well as what the real interventionists wanted, the issue between the two factions was to be repressed.
Open passage
Having got by the two explosive points "Huerta" and "intervention" by letting the words mean all things to all men, the speech passes for a while to safer ground. The candidate tells the story of Tampico, Vera Cruz, Villa, Santa Ysabel, Columbus and Carrizal. Mr. Hughes is specific, either because the facts as known from the newspapers are irritating, or because the true explanation is, as for example in regard to Tampico, too complicated. No contrary passions could be aroused by such a record. But at the end the candidate had to take a position. His audience expected it. The indictment was Mr. Roosevelt's. Would Mr. Hughes adopt his remedy, intervention?
Open passage
"The nation has no policy of aggression toward Mexico. We have no desire for any part of her territory. We wish her to have peace, stability and prosperity. We should be ready to aid her in binding up her wounds, in relieving her from starvation and distress, in giving her in every practicable way the benefits of our disinterested friendship. The conduct of this administration has created difficulties which we shall have to surmount…. We shall have to adopt a new policy, a policy of firmness and consistency through which alone we can promote an enduring friendship."
Open passage
The theme friendship is for the non-interventionists, the theme "new policy" and "firmness" is for the interventionists. On the non-contentious record, the detail is overwhelming; on the issue everything is cloudy.
Open passage
Concerning the European war Mr. Hughes employed an ingenious formula:
Open passage
"I stand for the unflinching maintenance of all American rights on land and sea."
Open passage
In order to understand the force of that statement at the time it was spoken, we must remember how each faction during the period of neutrality believed that the nations it opposed in Europe were alone violating American rights. Mr. Hughes seemed to say to the pro-Allies: I would have coerced Germany. But the pro-Germans had been insisting that British sea power was violating most of our rights. The formula covers two diametrically opposed purposes by the symbolic phrase "American rights."
Open passage
But there was the Lusitania. Like the 1912 schism, it was an invincible obstacle to harmony.
Open passage
"… I am confident that there would have been no destruction of American lives by the sinking of the Lusitania."
Open passage
Thus, what cannot be compromised must be obliterated, when there is a question on which we cannot all hope to get together, let us pretend that it does not exist. About the future of American relations with Europe Mr. Hughes was silent. Nothing he could say would possibly please the two irreconcilable factions for whose support he was bidding.
Open passage
It is hardly necessary to say that Mr. Hughes did not invent this technic and did not employ it with the utmost success. But he illustrated how a public opinion constituted out of divergent opinions is clouded; how its meaning approaches the neutral tint formed out of the blending of many colors. Where superficial harmony is the aim and conflict the fact, obscurantism in a public appeal is the usual result. Almost always vagueness at a crucial point in public debate is a symptom of cross-purposes.
Open passage
But how is it that a vague idea so often has the power to unite deeply felt opinions? These opinions, we recall, however deeply they may be felt, are not in continual and pungent contact with the facts they profess to treat. On the unseen environment, Mexico, the European war, our grip is slight though our feeling may be intense. The original pictures and words which aroused it have not anything like the force of the feeling itself. The account of what has happened out of sight and hearing in a place where we have never been, has not and never can have, except briefly as in a dream or fantasy, all the dimensions of reality. But it can arouse all, and sometimes even more emotion than the reality. For the trigger can be pulled by more than one stimulus.
Open passage
The stimulus which originally pulled the trigger may have been a series of pictures in the mind aroused by printed or spoken words. These pictures fade and are hard to keep steady; their contours and their pulse fluctuate. Gradually the process sets in of knowing what you feel without being entirely certain why you feel it. The fading pictures are displaced by other pictures, and then by names or symbols. But the emotion goes on, capable now of being aroused by the substituted images and names. Even in severe thinking these substitutions take place, for if a man is trying to compare two complicated situations, he soon finds exhausting the attempt to hold both fully in mind in all their detail. He employs a shorthand of names and signs and samples. He has to do this if he is to advance at all, because he cannot carry the whole baggage in every phrase through every step he takes. But if he forgets that he has substituted and simplified, he soon lapses into verbalism, and begins to talk about names regardless of objects. And then he has no way of knowing when the name divorced from its first thing is carrying on a misalliance with some other thing. It is more difficult still to guard against changelings in casual politics.
Open passage
For by what is known to psychologists as conditioned response, an emotion is not attached merely to one idea. There are no end of things which can arouse the emotion, and no end of things which can satisfy it. This is particularly true where the stimulus is only dimly and indirectly perceived, and where the objective is likewise indirect. For you can associate an emotion, say fear, first with something immediately dangerous, then with the idea of that thing, then with something similar to that idea, and so on and on. The whole structure of human culture is in one respect an elaboration of the stimuli and responses of which the original emotional capacities remain a fairly fixed center. No doubt the quality of emotion has changed in the course of history, but with nothing like the speed, or elaboration, that has characterized the conditioning of it.
Open passage
People differ widely in their susceptibility to ideas. There are some in whom the idea of a starving child in Russia is practically as vivid as a starving child within sight. There are others who are almost incapable of being excited by a distant idea. There are many gradations between. And there are people who are insensitive to facts, and aroused only by ideas. But though the emotion is aroused by the idea, we are unable to satisfy the emotion by acting ourselves upon the scene itself. The idea of the starving Russian child evokes a desire to feed the child. But the person so aroused cannot feed it. He can only give money to an impersonal organization, or to a personification which he calls Mr. Hoover. His money does not reach that child. It goes to a general pool from which a mass of children are fed. And so just as the idea is second hand, so are the effects of the action second hand. The cognition is indirect, the conation is indirect, only the effect is immediate. Of the three parts of the process, the stimulus comes from somewhere out of sight, the response reaches somewhere out of sight, only the emotion exists entirely within the person. Of the child's hunger he has only an idea, of the child's relief he has only an idea, but of his own desire to help he has a real experience. It is the central fact of the business, the emotion within himself, which is first hand.
Open passage
Within limits that vary, the emotion is transferable both as regards stimulus and response. Therefore, if among a number of people, possessing various tendencies to respond, you can find a stimulus which will arouse the same emotion in many of them, you can substitute it for the original stimuli. If, for example, one man dislikes the League, another hates Mr. Wilson, and a third fears labor, you may be able to unite them if you can find some symbol which is the antithesis of what they all hate. Suppose that symbol is Americanism. The first man may read it as meaning the preservation of American isolation, or as he may call it, independence; the second as the rejection of a politician who clashes with his idea of what an American president should be, the third as a call to resist revolution. The symbol in itself signifies literally no one thing in particular, but it can be associated with almost anything. And because of that it can become the common bond of common feelings, even though those feelings were originally attached to disparate ideas.
Open passage
When political parties or newspapers declare for Americanism, Progressivism, Law and Order, Justice, Humanity, they hope to amalgamate the emotion of conflicting factions which would surely divide, if, instead of these symbols, they were invited to discuss a specific program. For when a coalition around the symbol has been effected, feeling flows toward conformity under the symbol rather than toward critical scrutiny of the measures. It is, I think, convenient and technically correct to call multiple phrases like these symbolic. They do not stand for specific ideas, but for a sort of truce or junction between ideas. They are like a strategic railroad center where many roads converge regardless of their ultimate origin or their ultimate destination. But he who captures the symbols by which public feeling is for the moment contained, controls by that much the approaches of public policy. And as long as a particular symbol has the power of coalition, ambitious factions will fight for possession. Think, for example, of Lincoln's name or of Roosevelt's. A leader or an interest that can make itself master of current symbols is master of the current situation. There are limits, of course. Too violent abuse of the actualities which groups of people think the symbol represents, or too great resistance in the name of that symbol to new purposes, will, so to speak, burst the symbol. In this manner, during the year 1917, the imposing symbol of Holy Russia and the Little Father burst under the impact of suffering and defeat.
Open passage
The tremendous consequences of Russia's collapse were felt on all the fronts and among all the peoples. They led directly to a striking experiment in the crystallization of a common opinion out of the varieties of opinion churned up by the war. The Fourteen Points were addressed to all the governments, allied, enemy, neutral, and to all the peoples. They were an attempt to knit together the chief imponderables of a world war. Necessarily this was a new departure, because this was the first great war in which all the deciding elements of mankind could be brought to think about the same ideas, or at least about the same names for ideas, simultaneously. Without cable, radio, telegraph, and daily press, the experiment of the Fourteen Points would have been impossible. It was an attempt to exploit the modern machinery of communication to start the return to a "common consciousness" throughout the world.
Open passage
But first we must examine some of the circumstances as they presented themselves at the end of 1917. For in the form which the document finally assumed, all these considerations are somehow represented. During the summer and autumn a series of events had occurred which profoundly affected the temper of the people and the course of the war. In July the Russians had made a last offensive, had been disastrously beaten, and the process of demoralization which led to the Bolshevik revolution of November had begun. Somewhat earlier the French had suffered a severe and almost disastrous defeat in Champagne which produced mutinies in the army and a defeatist agitation among the civilians. England was suffering from the effects of the submarine raids, from the terrible losses of the Flanders battles, and in November at Cambrai the British armies met a reverse that appalled the troops at the front and the leaders at home. Extreme war weariness pervaded the whole of western Europe.
Open passage
In effect, the agony and disappointment had jarred loose men's concentration on the accepted version of the war. Their interests were no longer held by the ordinary official pronouncements, and their attention began to wander, fixing now upon their own suffering, now upon their party and class purposes, now upon general resentments against the governments. That more or less perfect organization of perception by official propaganda, of interest and attention by the stimuli of hope, fear, and hatred, which is called morale, was by way of breaking down. The minds of men everywhere began to search for new attachments that promised relief.
Open passage
Suddenly they beheld a tremendous drama. On the Eastern front there was a Christmas truce, an end of slaughter, an end of noise, a promise of peace. At Brest-Litovsk the dream of all simple people had come to life: it was possible to negotiate, there was some other way to end the ordeal than by matching lives with the enemy. Timidly, but with rapt attention, people began to turn to the East. Why not, they asked? What is it all for? Do the politicians know what they are doing? Are we really fighting for what they say? Is it possible, perhaps, to secure it without fighting? Under the ban of the censorship, little of this was allowed to show itself in print, but, when Lord Lansdowne spoke, there was a response from the heart. The earlier symbols of the war had become hackneyed, and had lost their power to unify. Beneath the surface a wide schism was opening up in each Allied country.

Source attribution

Public opinion, Project Gutenberg eBook #6456

SELF-INTEREST RECONSIDERED YES OR NO