The Right to Join.

Project Gutenberg EPUB3 edition Linebarger, Paul Myron Anthony
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The top levels of this problem are, of course, political. They must be solved in the light of a U.S. home public which eschews crusades and dreads adventures. At a lower level the problem becomes one for the military staffs of the future. How can the United States, the United Nations, or other anti-Communist forces recruit native leaders and native followers under circumstances of dignity and honor? How can we either learn to love the allies we have or to find allies whom we can love? Until then much of the spiritual and organizational advantage in Asia will fall to the Communists. We may have the better ideals, but if people who are determined to illuminate their own lives with the splendor of risky, heroic, or self-sacrificing action (and who insist on doing something desperate somewhere somehow, so as to relieve the ignominy, poverty, and monotony of their existences) cannot learn how to join us, they will perforce join the other side.
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A slight or even a substantial increase in economic welfare in the Asian states seems to the author to favor a sharp increase in Communist strength. When people are desperately poor or sick they cannot worry about causes. When they become moderately well off—well enough off to know that they are despised, poor by our standards, ignorant by our standards—then the point of psychological frenzy comes in.

Source attribution

Psychological Warfare, Project Gutenberg eBook #48612

Malaya and the MRLA. Propaganda Techniques in the Seven Wars.