The Stasm Formula.
Project Gutenberg EPUB3 edition
Linebarger, Paul Myron Anthony
Source (including Media)
Time
Audience
Subject
Mission
The neologism, Stasm, may serve a mnemonic purpose.
The formula works best in the treatment of monitored materials of which the source is known. First point to note is the character of the source. There are several choices on this: the true source (who really got it out?) and the ostensible source (whose name is signed to it?); also, the first-use source (who used it the first time?) and the second-use source (who claims merely to be using it as a quotation?). Take the statement: "Harry said to me, he said, 'I never told anybody that Al's wife was a retired strip-teaser.' Mind you, I don't pretend to believe Harry, but that's what he said, all right." What are the possible true sources for the statement of fact or libel concerning Al's unnamed wife? What are the alternatives on ostensible sources? First use? Second use? The common sense needed to analyze this statement is of the same order as the process involved in analyzing the statement: "Reliable sources in Paris state that the visit of the American labor delegation has produced sensational repercussions in Moscow, and that Moscow, upon the basis of the American attitude, is determined to press for unification of the entire German labor movement."
Figure 24: Black Use of Enemy Subversive Materials. This leaflet, printed in brilliant red, white and blue, was found in the printshop of a Nazi military propaganda company overtaken in Lorraine. It apparently dates from 1939-40, when the Soviet Union and Nazi Germans were at peace, with the result that Communists throughout the world opposed the "imperialist war." The leaflet may or may not be duplicated from a French Communist original; the important thing is its reuse by the Germans. This constitutes black propaganda in one of its purest forms.
It is soon evident that the mere attribution of source is a job of high magnitude. A systematic breakdown of the STASM formula produces the following analysis outline, applicable to any single propaganda item, civil or military, in war or peace, spoken, visual, or printed. There are many other possible arrangements; the one given below is not represented as having official sanction or mysterious powers of its own. It has simply worked well for the author.
Figure 25-A: Black Use of Enemy Information Materials. The Nazis used this leaflet on the Western Front. The real source was a German propaganda unit; the ostensible source was U.S. Army facilities. Note that the leaflet has nothing to do with stopping VD among troops, which is what the originals sought; instead, its effect is to depress American troop morale.
Figure 25-B: Block Use of Enemy Information Materials. Compare this with the preceding leaflet. The real source in both cases is enemy. The ostensible source in both cases is the U.S. Army. The ostensible mission in both cases is the prevention of VD. But the mission is entirely different in the second leaflet. The first was addressed to troops—Americans—designed to make them feel bad. The second was dropped on civilians—Filipinos—whom the Japanese thus tried to stir up against the Americans. (Leyte Campaign. Courtesy of Mr. Robert Kleiman.)